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News & Tips
*$9.95 price for first yr. only, additional years renewed at $35.00/yr. This applies to domain name transfers as well.
Domain Names as Investment Hedge
by M.Fiol – DomainNameNews -- In the spring of 2001, I came across an eBay auction for the domain Inbox.com, listed with no reserve at $4,000. Now, in a clear sign of the times, the auction ended without any bids or bidders, including myself. After the auction, I emailed the seller and offered him $2,000 for the name. He accepted my offer. Sixteen months later, I sold the domain name for a high six-figure price to an end-user. Read Full Article
Pizza.com domain name fetches millions
by Desiree Everts – news.cnet.com -- Who would've thought a generic domain name would still have the capacity to pull in big bucks? Chris Clark, the seller of "Pizza.com," seemed a bit in shock after he managed to rake in $2.6 million from the auction of the domain name. "It's crazy, it's just crazy," he told the Baltimore Sun after the close of the auction on Thursday.
Read Full Article
NBC’s (Misguided) Coverage on Domain Names
by Adam Strong – DomainNameNews -- Historically the mainstream media has covered the domain name space more than once in a negative light. Admittedly it’s much too easy and wagging a finger at someone is often more entertaining. The most recent piece by Andrew Siff of WNBC falls in to this category of negative coverage, but also crosses in to the realm of completely absurd and irresponsible. Read Full Article
1. Choose a Domain Name that matches your business name.
When you are searching for a domain name find the name that best represents your business. If the name of your business is Acme Painting Supplies, choosing to register acmepaintcompany.com or apaintspls.com is probably not the best idea for name recognition with your company if you plan on advertising the name.
2. Choosing a domain name that is commonly misspelled.
If your company name is commonly misspelled, you may want to consider also purchasing the domain names for those misspellings, because if you have a successful business and you don’t buy them, your competitors just might.
3. Abbreviated domain names.
We all know shorter names are easier to remember, but that doesn’t always mean it is a good idea to go with an abbreviation when registering your domain name. If your business goes by a commonly used abbreviation and that is available, by all means register it. But if the abbreviated version of the name is only recognized within your company, you may also want to register the full domain name just to avoid confusion for everyone else.
4. Get a Domain Name that represents your product
If you sell a product that is known by a specific name (your product name), register that domain name as well. Don’t risk losing traffic to competitor because they registered the name of your product.
5. Your Domain Name will be a major part of your advertising .
Before you select your final domain name think about how you are going to be using it. Will you be putting it on business cards, using it on radio advertisements, using it for email, or for in store promotions? If so, be sure to select a domain name that can be easily understood and recognized, don’t choose a domain name that no one will ever remember.
6. To hyphenate or not to hyphenate.
As a general rule of thumb, using hyphenation in a domain name typically causes confusion for people who are searching for your website directly. For repeat visitors, are they going to remember that you had hyphens in the domain name after they found your website through a search engine? If your company name is hyphenated, by all means do the same with your domain name, as long as your customers recognize the name you can’t go wrong.
7. Secure your name, get all of the available TLD’s.
If you’re serious about your business and want to own your name completely, get all of the TLD’s available for the domain name you selected. Does it make more sense to spend a few extra dollars to lock up the .com, .net and .org extensions of your domain name, or to let a competitor do it and possibly take business away from you?
8. When is one domain name enough?
If your business is a local pizzeria, repair shop, or boutique, one domain name may be enough. While it is never a bad idea to have additional domain names, when you are dealing with local clientele who use your business exclusively, they will become accustomed to the name and will typically be able to find your business easily with the single domain name.
9. Avoid trademarked names.
Avoid trademarked names; it will just cost you in the end if the trademark holder decides they want the domain name back.
10. Don’t wait, Register your Domain Name NOW.
We can’t stress this enough, don’t wait to register your domain name. If you are undecided on which domain name is right for you, register a few of them and decide later. Today there are nearly 98,000,000 .com, .net and .org domain names registered and the pace of new registrations is continuing at a staggering pace, so don’t risk losing out on a domain because you couldn’t decide!
Get it all for only $9.95/year*
*$9.95 price for first yr. only, additional years renewed at $35.00/yr. This applies to domain name transfers as well.
Domain Names as Investment Hedge
by M.Fiol – DomainNameNews -- In the spring of 2001, I came across an eBay auction for the domain Inbox.com, listed with no reserve at $4,000. Now, in a clear sign of the times, the auction ended without any bids or bidders, including myself. After the auction, I emailed the seller and offered him $2,000 for the name. He accepted my offer. Sixteen months later, I sold the domain name for a high six-figure price to an end-user. Read Full Article
Pizza.com domain name fetches millions
by Desiree Everts – news.cnet.com -- Who would've thought a generic domain name would still have the capacity to pull in big bucks? Chris Clark, the seller of "Pizza.com," seemed a bit in shock after he managed to rake in $2.6 million from the auction of the domain name. "It's crazy, it's just crazy," he told the Baltimore Sun after the close of the auction on Thursday.
Read Full Article
NBC’s (Misguided) Coverage on Domain Names
by Adam Strong – DomainNameNews -- Historically the mainstream media has covered the domain name space more than once in a negative light. Admittedly it’s much too easy and wagging a finger at someone is often more entertaining. The most recent piece by Andrew Siff of WNBC falls in to this category of negative coverage, but also crosses in to the realm of completely absurd and irresponsible. Read Full Article
1. Choose a Domain Name that matches your business name.
When you are searching for a domain name find the name that best represents your business. If the name of your business is Acme Painting Supplies, choosing to register acmepaintcompany.com or apaintspls.com is probably not the best idea for name recognition with your company if you plan on advertising the name.
2. Choosing a domain name that is commonly misspelled.
If your company name is commonly misspelled, you may want to consider also purchasing the domain names for those misspellings, because if you have a successful business and you don’t buy them, your competitors just might.
3. Abbreviated domain names.
We all know shorter names are easier to remember, but that doesn’t always mean it is a good idea to go with an abbreviation when registering your domain name. If your business goes by a commonly used abbreviation and that is available, by all means register it. But if the abbreviated version of the name is only recognized within your company, you may also want to register the full domain name just to avoid confusion for everyone else.
4. Get a Domain Name that represents your product
If you sell a product that is known by a specific name (your product name), register that domain name as well. Don’t risk losing traffic to competitor because they registered the name of your product.
5. Your Domain Name will be a major part of your advertising .
Before you select your final domain name think about how you are going to be using it. Will you be putting it on business cards, using it on radio advertisements, using it for email, or for in store promotions? If so, be sure to select a domain name that can be easily understood and recognized, don’t choose a domain name that no one will ever remember.
6. To hyphenate or not to hyphenate.
As a general rule of thumb, using hyphenation in a domain name typically causes confusion for people who are searching for your website directly. For repeat visitors, are they going to remember that you had hyphens in the domain name after they found your website through a search engine? If your company name is hyphenated, by all means do the same with your domain name, as long as your customers recognize the name you can’t go wrong.
7. Secure your name, get all of the available TLD’s.
If you’re serious about your business and want to own your name completely, get all of the TLD’s available for the domain name you selected. Does it make more sense to spend a few extra dollars to lock up the .com, .net and .org extensions of your domain name, or to let a competitor do it and possibly take business away from you?
8. When is one domain name enough?
If your business is a local pizzeria, repair shop, or boutique, one domain name may be enough. While it is never a bad idea to have additional domain names, when you are dealing with local clientele who use your business exclusively, they will become accustomed to the name and will typically be able to find your business easily with the single domain name.
9. Avoid trademarked names.
Avoid trademarked names; it will just cost you in the end if the trademark holder decides they want the domain name back.
10. Don’t wait, Register your Domain Name NOW.
We can’t stress this enough, don’t wait to register your domain name. If you are undecided on which domain name is right for you, register a few of them and decide later. Today there are nearly 98,000,000 .com, .net and .org domain names registered and the pace of new registrations is continuing at a staggering pace, so don’t risk losing out on a domain because you couldn’t decide!